What if your brand wasn’t
What if your brand wasn't just a logo?
What if your
brand wasn't
just a logo?
just a logo?
We create character-led brands designed for modern attention spans.
We create character-led brand systems designed for modern attention spans.
We create character-led brand systems designed for modern attention spans.
Dryft
Dryft
Dryft
Dryft
Dryft
Dryft
Dryft
Dryft
Dryft
Dryft
Dryft
Flux
Flux
Flux
Flux
Flux
Flux
Flux
Flux
Flux
Flux
Flux
Dryft
Dryft
Dryft
Dryft
Dryft
Dryft
Dryft
Dryft
Dryft
Dryft
Dryft
Flux
Flux
Flux
Flux
Flux
Flux
Flux
Flux
Flux
Flux
Flux
Dryft
Dryft
Dryft
Dryft
Dryft
Dryft
Dryft
Dryft
Dryft
Dryft
Dryft
Flux
Flux
Flux
Flux
Flux
Flux
Flux
Flux
Flux
Flux
Flux
Most brands don't fail.
They fade.
In a feed-driven world, attention is temporary.
Recognition is permanent.
Most brands don't fail.
They fade.
In a feed-driven world, attention is temporary. Recognition is permanent.
Most brands don't fail.
They fade.
In a feed-driven world, attention is temporary. Recognition is permanent.
How it works
Character Architecture™
Character Architecture™
Canonical Identity
A locked, consistent character system.
Canonical Identity
A locked, consistent character system.
Brand Reduction Assets
Simplified vector forms for logos and merch.
Brand Reduction Assets
Simplified vector forms for logos and merch.
Motion-Ready Build
Designed for video and digital presence.
Motion-Ready Build
Designed for video and digital presence.
Built to Live Everywhere.
Built to Live Everywhere.
A fully defined character identity — built to move, speak, and scale across platforms.
Built to Live Everywhere.
A fully defined character identity built to move, speak, and scale across platforms.
Concept
Concept
Concept
Strategy
Positioning
Direction
Strategy
Positioning
Direction
Strategy
Positioning
Direction
Identity Lock
Consistency
Definition
Identity Lock
Consistency
Definition
Identity Lock
Consistency
Definition
Asset System
Scalability
Structure
Asset System
Scalability
Structure
Asset System
Scalability
Structure
Deployment
Activation
Launch
Deployment
Activation
Launch
Deployment
Activation
Launch
From Identity to Recognition
Presence Creates Separation
Presence Creates Separation
In crowded categories, identity alone isn’t enough.
Brand Without Character
Looks like everyone else
Competes on price
Short-term attention
Inconsistent visual identity
Brand
with
Dryft
Instantly recognizable
Owns visual territory
Builds continuity
Scales across content
Not a Style. A System.
Not a Style.
A System.
FAQs
Frequently asked questions
Frequently asked questions
We've answered the most common questions to keep things simple. If you don't find your answer here, feel free to reach out!
We've answered the most common questions to keep things simple. If you don't find your answer here, feel free to reach out!
Who owns the character?
You do. Once delivered, the mascot and all core assets belong to your brand.
Can the mascot evolve over time?
Yes. We design it as a structured system, so it can grow with campaigns, seasons, and future content without losing consistency.
What industries does this work best for?
Service-based and local brands benefit most — especially those competing in crowded markets where recognition matters.
Can you create new videos after launch?
Absolutely. The system is built to support ongoing campaigns and content production.
How long does it take?
7-14 Days from strategy to final delivery.
Who owns the character?
You do. Once delivered, the mascot and all core assets belong to your brand.
Can the mascot evolve over time?
Yes. We design it as a structured system, so it can grow with campaigns, seasons, and future content without losing consistency.
What industries does this work best for?
Service-based and local brands benefit most — especially those competing in crowded markets where recognition matters.
Can you create new videos after launch?
Absolutely. The system is built to support ongoing campaigns and content production.
How long does it take?
7-14 Days from strategy to final delivery.
Who owns the character?
You do. Once delivered, the mascot and all core assets belong to your brand.
Can the mascot evolve over time?
Yes. We design it as a structured system, so it can grow with campaigns, seasons, and future content without losing consistency.
What industries does this work best for?
Service-based and local brands benefit most — especially those competing in crowded markets where recognition matters.
Can you create new videos after launch?
Absolutely. The system is built to support ongoing campaigns and content production.
How long does it take?
7-14 Days from strategy to final delivery.
Ready to build something that lasts?
Ready to build something that lasts?
Ready to build something that lasts?
